Microsoft doesn’t seem to be the only company focusing on reducing costs these days. What is Microsoft up to? well, one of these cost-cutting measures is targeting their most loyal fan base. Microsoft isn’t stupid and tries to market this in a positive light and keeps good public relations by claiming to be “expanding our investment in the MVP Award Program” with a new online MVP portal coming next year. Next Year?!?! They are Microsoft for god sakes, if it took a year for average company planning a simple web portal, they’d surely be firing someone or going out of business.
So where is the dirt? well, Microsoft is reducing the benefits of the free help volunteers called the MVPs? Starting October 1, Microsoft will retire these benefits for the Microsoft Most(a little less now) Valuable Professionals: Company Store (MVP Bucks), E-Academy, E-Reference Library, MS Press Book Reviews, and a few other things. Many MVPs are quite upset over these changes, but we have to remember that Microsoft can pull the plug on the entire program at any time, after all what purpose do MVPs really serve?
Lets focus on that question: What purpose do MVPs serve? Well, It used to be something of an earned position, helping customers for no pay on various websites for Microsoft software. (well, 99% Microsoft software anyway) Lately, its to the point that you can nominate yourself for that little bit of extra free work. Microsoft just needed a way to point out to the community that free help brings you a sexy label! Microsoft has recognized the inspiring activities of MVPs around the world with the MVP Award so it cuts down on the support costs and keeps loyal fans in my opinion.